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Thursday, May 28, 2009

The New TownCriers News 05/28/09

Web Site Optimization

All optimization is not equal. There is such a rush to optimize a website for search engines that people don't realize that some SEO techniques can be self-defeating. Either a lot of work will go into a particular type of optimization that is fruitless or it can be downright harmful for search engine ranking. A high search-engine ranking is the holy grail of search engine optimization, but make sure you put your energy in the right place.

The first two issues involve web design: don't use flash or frames when designing a website. These won't get you banned by search engines; but the site might be ignored entirely. While you can use some flash animation within a site, overuse of flash should be avoided. Search engines like text, not fancy graphics. A flash-heavy site could be passed over. The same goes for a site written with frames;frame-heavy sites confuse search engines so the sites are not properly indexed. The text on a framed site is hidden within the frame, so even if there is ample content within the frame, it will not be read correctly. Verdict: avoid it.

When writing content, make sure the content makes sense. In the early days of the web, people went keyword crazy. They would cram a huge paragraph of keywords throughout a page. This worked for a little while. Now search engines are wise to it and this technique can lead to a site being banned. Website owners try to trick search engines by including the keywords within actual content, but if the keywords are too close together, this could also lead to problems.

Another issue is spamdexing. Never use keywords that don't apply specifically to a site. This can most often be seen with site owners using adult-themed keywords to bring in unrelated searches. This will cause a site to be quickly red-flagged. Using invisible text is a bad idea as well. Invisible text is the same color as the background. It can be read by spiders, but can't be read by human eyes. The problem here is that spiders now recognize this technique and it will be red-flagged.

Generally, content should be useful and informative. You can include specific keywords within content, but if you provide enough content, these keywords will be covered automatically without jeopardizing the site with picky search engine spiders. The use of quality content is two-fold: it's a better way to optimize with search engines and web surfers will spend a longer time on the site reading articles or other content. The trick is to create trust; both with spiders and real people.

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What Custom Content Can Do For You

In an increasingly crowded web marketplace, it can be difficult to separate from the pack. Sometimes even having a good page rank is not enough. You could have a number one ranking, but if your site is uninformative or poorly designed, web surfers are going to click and run. With the number of affiliate sites now entering the field, there is even more competition for web surfers' time. To succeed on the web, your site needs to be an absolute authority in a particular field.

A website is the best promotional tool an e-business can have. The business can advertise all over the web and set up pay-per-click campaigns, but if the site itself is weak, you cannot expect web surfers to stick around or come back a second time. Custom content is all about keeping surfers on site and coming back for more.

The more content you have, the more chance there will be that a surfer will type in that keyphrase that matches content found in content. However, keep in mind that web surfers can smell fake content—content that is purely used to generate traffic, with awkwardly phrased keyphrases and grammatical oddities. Your better bet is to write content that is factually relevant: informative content, rather than just keyword-driven content. In relevant content, a large number of keyphrases will be covered, in addition to being a trusted source on the topic.

A hundred pages of informative content can be far superior to a hundred pages of keyword-driven content. If a spider detects that too many keyphrases are mashed together on a page, the site could be red-flagged, or even banished to a permanent low ranking in a search engine. In the past, a website owner could write the same keyword over and over again at the bottom of the page. Spiders got wise to this and now this tactic can be more of a detriment than a benefit. Relevant, custom content will never be red-flagged by search engine spiders.

Custom content can lead to sales or new clientele. Think of two sites: one site offers little to no information on a topic. Another site addresses any and all topics affecting an industry. Which site do you think a potential customer is going to trust? Content is not just about ranking high in search engines via page ranking, but about providing a quality website. Custom content should be a mixture of both naturally keyword-rich content as well as highly useful information.


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Debt Management and Home Equity Loans

Most consolidation loans are second mortgages, and second mortgages are home equity loans. When you buy a home, you usually make a fairly substantial down payment, so you start out with some equity in the home.

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As the years go by and you make your monthly mortgage payments, you increase the equity that you have in the home; and when property values increase, your equity in the home increases. The equity that you have in your home represents the portion of the value of the home that actually belongs to you.

Many times when people find themselves in a financial bind, debt collectors calling and coming by, and the mailbox full of second, third, and final notices, they will look at the equity that they have accumulated in their homes and see it as a possible way out of a financial crisis. It is a possibility, of course, but it is one that needs to be well thought out before it is applied.

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There are two kinds of debt. There is secured debt, which includes anything for which there is collateral. Your car is the collateral for the loan that you made to buy your car. Your house is the collateral that you used to buy your house. Your guitar and amplifier are the collateral that you used to get the loan to buy them. If you dont pay your secured loans, the lending institution can repossess the collateral that you used.

Unsecured debt is the other kind of debt. This is credit card debt. We are talking about all kinds of credit card debt. The store credit card that you used to buy your television set is unsecured debt. The television is not collateral for that loan. If you don't pay that loan, they will not repossess your television set. They can sue you for payment -- they probably won't, but they could.

When you make a second mortgage or consolidation loan, you are making all of your unsecured debt secured debt. You are using your house as the collateral. If you don't pay your second mortgage, your mortgage can be foreclosed upon and your house can be taken.

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Debt Management and Interest Rates

It is sometimes just amazing, but people have no idea what interest rate they are paying on loans -- even on their mortgages. Interest rates matter.
Interest on credit card debt is the highest. Credit card interest rates are higher than bank interest rates that you may have for your car loan or the installment loan for furniture or appliances.

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Another very amazing thing is that the majority of people do not understand what simple interest is and the difference between simple interest and compound interest. Every high school in America should teach this and the course should be a graduation requirement. Not understanding interest rates costs Americans hundreds of billions of dollars every year.

I do not have the space here to teach a course about interest rates. Remember this: simple interest is less than compound interest. The compounding frequency determines how much higher. Interest that is compounded monthly will be less than interest that is compounded weekly or daily.

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Your credit score determines what interest rate you will be offered, and it will also determine just how much interest rate negotiating power that you have. The people with the highest credit scores will always be able to get lower interest rates than people with lower credit scores.

No credit history is viewed in the same way by lenders as a poor credit history, in that the interest rates that are offered will be virtually the same. Build a good credit history and you will get a lower interest rate.

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First-time borrowers may have to pay higher interest rates, but it is to their advantage to make their payments on time and in full. If payments can be made prior to the due date, that will raise the credit score. Paying a loan off early will also raise a credit score.


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DREAM LARGER THAN LIFE!


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Beer Culture

Social context
Many social traditions and activities are very
associated with drinking beer, such as playing cards,
darts, or other games. The consumption of beer in
isolation and excess may be associated with people
drinking away their troubles, while drinking in
excess with company may be associated with binge
drinking.

Around the world
All over the world, beer is consumed. There are
several breweries in the Middle East countries as
well, such as Iraq and Syria. There is also
breweries in African countries and other remote
countries such as Mongolia as well.

Glassware serving
Getting an appropriate beer glass is considered
desirable by some drinkers. There are some drinkers
of beer that may sometimes drink out of the bottle
or can, while others may choose to pour their
beer into a glass. Drinking from a bottle picks
up aromas by the nose, so if a drinker wishes to
appreciate the aroma of a beer, the beer is first
poured into a mug, glass, or stein.

Similar to wine, there is specialized styles of
glasses for some types of beer, with some breweries
producing glassware intended for their own styles
of beer.

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Temperature
The conditions for serving beer have a big influence
on a drinker's experiences. An important factor
when drinking is the temperature - as colder
temperatures will start to inhibit the chemical
senses of the tongue and throat, which will narrow
down the flavor profile of beer, allow certain
lagers to release their crispness.

Pouring
The process of pouring will have an influence on
the presentation of beer. The flow rate from the
tap, titling of the glass, and position of the
pour into the glass will all affect the outcome,
such as the size and longevity of the head and the
turbulence of the bar as it begins to release the
carbonation.

The more heavily carbonated beers such as German
pilseners will need settling time before they are
served, although many of them are served with the
addition of the remaining yeast at the bottom to
add extra color and flavor.

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Beer rating
The rating of beer is a craze that combines the
enjoyment of drinking beer with the hobby of
collecting it. Those that drink beer sometimes
tend to record their scores and comments on various
internet websites.

This is a worldwide activity, as people in the
United States will swap bottles of beer with those
living in New Zealand and Russia. The scores may
then be tallied together to create lists of the
most popular beers in each country as well as
those throughout the world.


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Intro To Microbrews

With their varying flavor intensities and alcohol
contents, microbrews are here because beer
distributors noticed a market demand and took a
gamble on imports like Corona in the 70s. This
type of flavorful beer sold to a limited yet very
enthusiastic crowd.

Beer manufacturers create what sells, therefore
they didn't believe there would be a significant
maket with those types of beers. Consumer studies
and sales showed that the biggest part of the
American audiences enjoyed watery brew.

Then, out of nowhere, microbrews popped up after
the first successful brew, Samuel Adams, fought
with import distributors to try and convince them
that a flavorful American beer would sell. Now,
we have more microbrews than ever before with more
coming out each and every day.

Microbrews really hit when distributors really
believed that at least some people would buy them.
On the other hand, home brewers and brewpubs had
legal wars. In 1968, home brewing was legalized
and home brewers now had the support and assistance
of supply and advice stores.

Until 1983, brewpubs were illegal in all states.
Late in 1983, California first began to allow
brewpubs to brew and distribute their brands of
beer on site. These charming, yet small batch
breweries experienced high sales, especially in
restaurants.

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Around a century ago, the United States had more
than 2,000 breweries making many different styles
and variations. By the 80's, there were only 40
brewing companies that offered a brand of American
Pilsner.

Today, there are over 500 microbreweries and brewpubs
in the United States. Over the past few years,
brewpubs have been popping up all over th e place,
even in bars that used to only carry the top beers.


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Cherish Yesterday

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Dream Tomorrow

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